Wolters Kluwer Expert AI marks a pivotal moment in our transformation journey. AI is no longer a dot on the horizon: it's an evolutional steppingstone, and it’s here to stay.

The People of Progress campaign visually and verbally embodies our brand purpose of helping professionals deliver deep impact where it matters most. This concept celebrates both our employees and customers as forward-thinkers united by curiosity, agility and perseverance — qualities that transform obstacles into opportunities.​

Our logo was created in 2005, marking the start of our journey as a software company. It stands for a company that is constantly on the move. The red square in our logo symbolizes how we anticipate the needs and aspirations of our customers, who are always at the core of our thinking.

The squares inside the wheel align to a 5x5 pixel grid with the red square in the middle of the circle.

Typography has been a fundamental medium for sharing knowledge for centuries, and it still is today. Whether in print or on screen, good typography is legible and pleasant to the eye. Our typographical tools and principles have been developed to meet these requirements, regardless of medium or device, and support a broad range of languages.

Red, green, and blue represent our digital focus, the essential quality of our products and solutions, and the simplicity of how we deliver information. Together with black and white, we use these colors to bring our messages to life.

Color tints and shades have a functional purpose in our color scheme. Tints and shades are helpful in user-interfaces in digital products and in visualizing complex data.

Tints are created by adding white to our base colors whereas shades are created by adding black to our base colors. In our latest color palette we have 6 of each.

Our visual DNA is embedded in how we create illustrations. We use clean lines in our primary brand colors and black or white. Together, they create bright and playful compositions. The simplicity of our illustrations shows our ability to make complex information usable and consumable. Our illustrations have a light and open style, signaling that we are open minded and that we travel light.

Use our custom Adobe Firefly model to create primary illustrations in the Wolters Kluwer illustration style. This page explains how to request access, generate illustrations, review them against our brand standards, and convert the final result to vector so it can be used in production design work.

Brand Beats: Learn, share & reapply is a practical webinar series where colleagues across Branding, Communications, and Marketing share real examples of how they bring our brand to life. 

Each session highlights what’s working in practice so others can learn from it, adapt it, and apply it in their own teams. 

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Learn more about how our brand works on the Wolters Kluwer Brand Blog.

Our asset creator helps you produce professional, on-brand materials quickly and confidently — even when design support isn't available. Every template includes a short instruction guide to help you get started.

Before creating your asset, take a moment to consider where and how it will be used. Templates are available in a range of formats and dimensions, optimized for specific social media platforms or aligned with the requirements of our print production partners.